“He was a legendary entertainer and one of the first rock stars. With his cocktail and accompanying soundtrack – Fly Me to the Moon, Angel Eyes and New York, New York – Brown wanted to evoke and elegant experience: you’re suited up sitting in a luxurious hotel bar, somewhere in Las Vegas, while Frank Sinatra performs live on stage. When Sandro mentioned my name, I couldn’t believe it at first. A lot of people were positive about my performance, but the more bartenders I saw, the better the presentations got. I was the first to present and had to wait a long time for the jury verdict. Winner Allan Brown can still hardly wrap his head around what happened. Milos Stanisic of Bar C came in third with his cocktail Kintsugi, inspired by Japanese pottery art. The second place went to Wouter Bosch of Rosalia’s Menagerie, who’s The Maverick Fizz was an homage to the Pornstar Martini. His sour style cocktail called My Way turned out to be a tasty ode to Frank Sinatra. Competing for 1000 euros of prize money, they had to convince the jury ( Timo Janse, Sander Lucardie and Sandro Ivanić) with a perfect combination of music and mixology.Īt the end of a titillating afternoon, Allan Brown was named ‘grand winner’ of the first ever Sir Edmond & Sound Cocktail Competition. Twenty bartenders compiled a soundtrack in three parts for the making, the serving and the consuming of their cocktail creation.
In the Tunes Bar of the Conservatorium Hotel in Amsterdam, the bartender of the Breakaway Café in Rotterdam stunned both guests and jury with a cocktail that stimulated all senses. A llan Brown is the winner of Sir Edmond & Sound, the world’s first cocktail & sound pairing competition.
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